Monday, July 2, 2007
Ikea's 150 Square Foot Room
This was a ad campaign in the 2003 Ikea catalog. I remember looking at this part of the catalog again and again. It was to demonstrate just how much you really could pack in a little space. In this 150 square feet room, they designed it to function for 4 activities. Sleep, work, dinning and a hobby. The pictures show each wall and a above shot. The idea was not to sell you on a 150 square foot room, but to imagine what you could do in yours. I still love this ad, it certainly made me look at my space a lot differently!